Posts

What is a Credit Score and How to Check It?

A credit score is something we often hear about, but what is it really? A credit score is often spoken about and used as a metric to judge the risk of our customer. This number can make a huge difference in your ability to negotiate credit and get better interest rates, but what is a credit score and what affects this number?  Your credit score is designed to show you your credit history and the strength of your credit profile in a numerical form.  What factors affect your credit score and how can you increase a credit score? What Factors Make Up Your Credit Score? In South Africa, the top two credit scoring agencies are TransUnion and Experian. While they can differ slightly in their scores and scoring methods, they both look at similar metrics. These metrics are used to produce your credit score. Improving these metrics will help to improve your credit score which can help you to secure better interest rates. These are the main metrics used to calculate your credit score: C...

Tented Adventures Bezhoek – The Perfect Getaway

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Life is hard and can be extremely tiring. Sometimes you just need to getaway and relax. Away from the bustle city and into the relaxing bushveld. But where do you go to find this relaxing paradise? Is it a long drive? There is nothing worse than a long drive when you are wanting to go for a short getaway. This makes Tented Adventure’s Bezhoek property perfect for those living in Pretoria and Johannesburg areas. The lodge is a mere two hours away from these cities making the drive short. The property is located just outside of Middleburg in Mpumalanga in the Bezhoek Private Game Reserve. What can you do at the lodge? The  Bezhoek lodge  has many activities to help its guests stay entertained and relaxed. The lodge does not host the big five which allows the lodge to host many more activities. These activities are done within specific times and all guests are required to carry a tracking device. This allows the lodge management team to stay in contact with the guests should an...

The Power of PR and Outreach

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PR or Public relations has been a major part of growing and marketing a company for decades. A major part of this job is handling your companies image and doing press releases. This part of the job has changed a little in the new day-in-age and has been amalgamated into Digital Marketing. In fact, it makes up a crucial part of Digital Marketing in South Africa. This new day part of PR forms a crucial part of building backlinks and mentions needed in a successful SEO strategy. At BRBD, we use this method with many of our clients and have seen great results thus far. We have seen an increase in ranking and traffic due to these PR methods. How do Backlinks Help? Backlinks or link backs as they are sometimes referred to as, are links from other websites to your own. This acts as a signal to Google Search saying that your website is more trusted. It is almost like a referral or review from one site to another. To get backlinks, you need to have content or experience worth linking to. Googl...

Dominating Facebook in South Africa

  Dominating Facebook in South Africa How do you grow your page and get sales on  Facebook in South Africa ?  How do you get constant new followers? First off you need to ask people to like your Facebook page! This is much easier than it seems as you can literally invite your personal Facebook friends to like your page! This sends them a notification saying that you are asking them to like your page. And this means 8/10 times they will look at your page. So, set up your page properly, with a professional cover photo and catching page photo. This makes it more likely that they will like your page. Secondly, you need to be consistently posting high-value content that intrigues and interests your users! This will help keep your users engaged and seeing your page updates. Lastly, promote your posts. Promoting your posts can help you reach a larger audience. This translates into more post views and more potential customers if done right. The key is to ensure you are targeting ...

How to Use a CRM to Manage Black Friday Orders

  What is a CRM System?  A CustomerRelationship Management system is essentially a piece of software that is used to hold customer information.   It allows you to manage and use your customer relationship data to analyze and improve your business according to your own personal standards, principles and goals. The stored data includes all your customer interactions and predicts behavioral trends that can help you to understand your strengths and shortcomings when it comes to your present and future sales. Why Should I Implement One?  They say that the way to tap into a specific market, is to understand your target audience – their wants, needs, preferences and patterns. Whether you are a small or a large business, you can benefit from a personalized CRM system.   If nothing else, it gives you a platform on which your customer relationship data can be accessed by many people, anywhere, at any time – giving your business a less centralized and “removed” cu...

How to get leads to your business (Landing Pages and More)

If you have been following this blog, by now you know that you need leads! Its crucial to growing your business and lack of leads to business is the main reason businesses fail! So how do you get these leads? What is a landing page? And how do you use it?   How do you get leads to business? Using online advertising is one of the best ways to attract new customers and get leads to business. Facebook and Google ads are the best in our opinion! But then you need a landing page too!   What is a landing page? A landing page is the page you send your leads to! This page is the leads first experience they have with your website. And if it's bad, they won't be back and have a low chance of becoming a customer! So how do you make a good landing page? Here are some tips: 1.     Make the page fast A slow page will result in users not waiting for your page to load! This means they will not see your services and not become a customer. Make sure your p...

Why Should I Use CRM software?

  CRM or Customer Relationship Management Software can often seem unnecessary or more effort than its worth. It is often looked at as expensive and something a spreadsheet can do. However, I am here to show you why this is not true.     Why CRM is Necessary?   CRM is a necessity in businesses! Especially when those businesses work in teams or want to grow using online marketing. It helps in keeping track of your clients. Everything from the products/services they use to when their birthday is. You can also store previous communication.     Is CRM expensive?   It doesn't have to be! Our proffered software is Zoho, due to its cost-effectiveness and value for money. It also allows us to customise the software specifically for your business! This makes it easier for you to use and can often save you time. However, besides Zoho, there are many free versions that can help your business tremendously!     Can a spreadsheet do its job?   No defi...