The Power of PR and Outreach
PR or Public relations has been a major part of growing and marketing a company for decades. A major part of this job is handling your companies image and doing press releases. This part of the job has changed a little in the new day-in-age and has been amalgamated into Digital Marketing. In fact, it makes up a crucial part of Digital Marketing in South Africa. This new day part of PR forms a crucial part of building backlinks and mentions needed in a successful SEO strategy. At BRBD, we use this method with many of our clients and have seen great results thus far. We have seen an increase in ranking and traffic due to these PR methods. How do Backlinks Help? Backlinks or link backs as they are sometimes referred to as, are links from other websites to your own. This acts as a signal to Google Search saying that your website is more trusted. It is almost like a referral or review from one site to another. To get backlinks, you need to have content or experience worth linking to. Googl...