What Are Paid Ads?

 

What Are Paid Ads? 

Paid ads or Pay per click ads are a popular type of online advertising that allows advertisers to advertise online in a fairly affordable fashion.  There is a lot of scepticism around if paid advertising actually works, and I am here to tell you that it does! As with all advertising, targeting is everything! However, it is a step most people skip.

Here are a few key topics and insights into the world of Paid Ads.

Where can you advertise? 

Paid Advertising space can be purchased on many different platforms but there are 3 main types:

  1. Google Ads - This is Google's ad system that advertises on Google Search, YouTube, and websites that partner with Google using Google AdSense.
  2. Facebook Ads - This ad system covers both Facebook and Instagram. Including videos, marketplace, feeds and stories.
  3. Platform Advertising - Direct advertising on websites and platforms such as Amazon, BidorBuy, and many more.

All these systems have their ups and downs. Moreover, it would depend on your type of business to know which one will give you the best results.

Paid Ads

Do they work? 

Yes, they definitely do. We have had clients who had over 80% increase in clients in month one! The keys to success in Paid ads is understanding your audience and targeting them correctly.

What return can I get on Paid ads? 

Some case studies show returns over 200%. However, it does vary from business to business and industry to industry. With the right partner, you can get back far more than your investment!

Paid ads can seem confusing and overwhelming. However, they don't have to be! At BRBD we pride ourselves in making the complicated simple and helping our clients get more out of their ads! Contact us for a free consultation.

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